Compared to the previous Oculus RiftEntering the virtual reality application marketAt the F8 Developer Conference, Facebook announced the launch of a new augmented reality technologyCamera Effects Platform, and developers and users can experience the test version from now on. At the same time, they can conceive new application service content and even release new tools to allow more advertising content to be presented in the form of augmented reality.
Behind the application of augmented reality technology, Facebook also explained that it has introduced a large amount of artificial intelligence technology, allowing the system to more accurately identify image details and distinguish the position of faces or body postures, and even the relative positions of objects. In this way, virtual objects or special effects content can be more seamlessly attached to images shot on mobile phones, thereby presenting a funny effect of virtual integration.
Facebook believesBy integrating and applying virtual imaging technology, Facebook will continue to expand its original goal of connecting people. Therefore, at last year's F8 Developer Conference, it was announced that a new online social interaction model would be built with virtual reality. The new camera special effects platform that combines augmented reality technology and is proposed at the F8 Developer Conference this time will be further integrated with mobile phone usage patterns, allowing the mobile version of Facebook to use mobile phone cameras to shoot various interesting augmented reality content, such as allowing users to apply various special effects to selfies, or put on masks or change their appearance.
At the same time, by introducing a new augmented reality special effects platform, Facebook also provides two key tools, Frame Studio and AR Studio, to meet the needs of advertising content or promotional applications. These tools can be used to create various themed augmented reality frames, or combined with facial recognition, mobile phone sensors or data connection functions, allowing users to experience the fun effects of combining augmented reality content with mobile phone images through their mobile phones, thereby enabling advertising content to achieve greater promotional effectiveness through interesting interactions.
Facebook also explained that artificial intelligence plays a key role behind these technological applications. For example, facial recognition can be used to confirm the direction of head rotation and limb extension, while object recognition can also be used to confirm the details of images captured by mobile phones. This allows the system to seamlessly superimpose various virtual images on real images, thereby achieving a visual effect of integrating virtual and real.
For example, users can use their mobile phones to take pictures of their living rooms and freely add virtual furniture or adjust virtual lighting. They can even add scenes that are not present in real living rooms, such as leaks and candlelight. The virtual objects or photo frames applied to the captured images are expected to become one of Facebook's marketing channels for cooperating with more advertising companies in the future.
