In order to make Fortnite more like a creative and social platform, Epic GamesAnnounceThis new policy allows creators to directly sell in-game items and share in the actual revenue from player spending with V-Bucks. Following Epic Games' previous policy of paying players based on their time spent on the platform, this new policy is another significant shift in its monetization model, clearly targeting the "creator economy" built by Roblox.
According to Epic Games, developers will be able to use the "Unreal Editor for Fortnite" tool and the new Verse API to create consumable or permanent props in the future, and sell them on their own "islands".
In terms of the revenue sharing mechanism, Epic Games has set a 50% share of the V-Bucks virtual currency sales revenue for creators. In order to further stimulate the initial adoption rate, from December 2025 to the end of 2026, creators will be able to obtain 100% of the profit sharing income, fully retaining the income generated by props sales.
Epic Games particularly emphasized that the 50% profit share ratio is much higher than the 30% proposed by Apple's App Store, and is also used to cover server, content review, R&D and design, and overall operating costs.
When converting V-Bucks to cash, Epic Games first divides the total amount a player spends on V-Bucks (after deducting platform fees, which range from 12% to 30%) by their monthly V-Buck usage to calculate the actual value of each V-Buck. Therefore, a 50% commission is roughly equivalent to 37% of retail spending, while the 100% Epic Games claims is roughly equivalent to 74%, which is still significantly higher than Apple's overall rate.
In addition to item sales, Epic Games will also launch a "Sponsored Row" on the Discover page, allowing developers to pay to promote their islands and attract more players to try them. In addition, developers can use new social tools to create forums, release updates, strengthen interaction with players, and further cultivate an active player community.
This move highlights Epic Games' desire to completely evolve "Fortnite" from a simple battle royale game to a large-scale creation platform similar to Roblox, thereby attracting more adult and young players to stay for a long time.
