At the MWC 2020 exhibitionCancelled due to the novel coronavirus outbreakWhile many regional trade shows and events were canceled or postponed in the first half of this year, E6 3, originally scheduled for June, remains on schedule. After confirming that registration will open at 2020:2 AM Pacific Time on February 15th, E11 3 organizer ESA (Entertainment Software Association) also announced the confirmed list of participating companies, including key gaming companies such as Microsoft, Nintendo, Ubisoft, and Take Two.
According to ESAAnnouncementGame manufacturers including Microsoft, Nintendo, Ubisoft, Take Two, Bethesda, SEGA, CAPCOM, Square Enix, BANDAI NAMCO, Warner Bros. Games, Activision, Amazon Game Studios, Epic Games, Tencent, and THQ Nordic will participate in E3 2020.
However, Sony's PlayStation confirmed earlierAlso absentEA will not be participating in E3 2020 this year either. The reason is that they believe that communicating new game titles and development dynamics with players, partners, and industry insiders through large-scale exhibitions is no longer in line with the current model of rapid information dissemination through the Internet. Therefore, they hope to attract more attention through independent events while also interacting more directly with players.
This consideration stems primarily from the fact that more and more players are following gaming news directly online. Therefore, Nintendo has long used regular livestreams to communicate with players about new games, often showcasing key titles at major trade shows. Sony has also subsequently adopted livestreams to communicate with players, but prefers to use standalone events to engage with players and, at the same time, to generate a more comprehensive picture of new titles.
At present, E3 2020 has not been affected by the new coronavirus epidemic, but a small number of infections have recently appeared in the United States. Perhaps this will also make the organizer ESA pay special attention to the epidemic prevention preparations for this exhibition.
As for some indicator game manufacturers choosing to withdraw from exhibition activities, ESA also emphasized a few days ago that it wouldThrough transformationTo attract more people to visit, for example, in the past only people from the gaming industry, media or analysts were allowed to visit. This year, it is planned to open the venue to general players between June 6th and 10th to purchase tickets worth $11, while the rest of the time is limited to people from the gaming industry, or purchase tickets worth $165 to visit.
