Dyson, which has launched a variety of products such as air purifiers and hair dryers, announced that JISOO (Kim Ji-soo) from the Korean girl group BLACKPINK will serve as its brand ambassador, and will use the Dyson Airwrap multi-function hair styler with a new color-blocking design as its promotional image.
The limited edition Dyson Airwrap multi-function styler "Colorful Pink Mist" will be available for pre-sale from now on the Dyson official website and Shin Kong Mitsukoshi A11 Dyson Experience Store. The suggested retail price is NT$17600 and is expected to be shipped in batches at the end of January.
In addition to being presented in a limited edition Ceramic Pop color scheme, the Dyson Airwrap multi-function styling tool also uses airflow to quickly dry and style hair, protecting it from prolonged heat damage. It can also create a variety of hairstyles for different hair types.
Kathleen Pierce, President of Dyson Beauty, said: “JISOO is a highly luminous fashion icon who embodies effortless natural beauty and is dedicated to raising awareness of healthy hair. We are thrilled to welcome her to the Dyson family.”
Dyson brand ambassador JISOO said: "I'm thrilled to be an ambassador for Dyson hair care products. As a loyal user of Dyson hair products every day, I'm very concerned about maintaining the health of my hair while meeting my styling needs. The Dyson hair care product line features intelligent temperature control technology that protects hair from heat damage and helps maintain hair health, which is why I continue to use Dyson hair care products for drying and styling. For me, Dyson products have always been a must-have, helping me achieve beautiful hair with ease."
