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Home Market dynamics

Unable to find a viable business model, Dyson ultimately canceled its electric vehicle development plan.

Author: Mash Yang
2019-10-11
in Market dynamics, Life, observe, Topics
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Previously, it was not only confirmedWill invest in electric vehicle research and development, and subsequently announced related technical patents, announced the establishment of a factory, and even prepared a dedicated test track, making everyone look forward to how it would use vacuum cleaner-related technology to create electric vehicles. However, Dyson canceled the development plan in an earlier announcement.

Unable to find a viable business model, Dyson ultimately canceled its electric vehicle development plan.

In a letter signed by Sir James DysonPublic LetterDyson has confirmed that it will cancel its electric vehicle development plan because it has not yet found a viable business model.

As a result, Dyson will close its R&D facilities in the UK and Singapore and shift resources to solid-state batteries, sensor design, and other areas of expertise, including computer vision, robotics, and artificial intelligence. Following the disbanding of the relevant teams, Dyson expects to transfer the 523 affected employees to its existing home appliance division or provide transition assistance.

In 2017, Dyson confirmed that it would invest 20 billion pounds (about NT$780 billion) in the development of electric vehicles and battery technology, and in 2018 announced the construction of aElectric vehicle production plant, it is expected to launch its first electric vehicle product as early as 2020 to 2021, and the subsequent patent content shows that the first electric vehicle will beSUV formPresent.

However, after Sir James Dyson confirmed the cancellation of the development plan, it is clear that the electric car Dyson invested in will be stillborn. However, the 1600 million pounds of battery technology research funds previously obtained from the British government are expected to continue to be used for battery technology development, and to be applied to future products such as wireless home appliances.

Tags: DysonEVJames dysonelectric car
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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