Stanley Pierre-Louis, president and CEO of the Entertainment Software Association (ESA), stated that E3 events will definitely not be held in the future.
Stanley Pierre-Louis said that although the E20 exhibition has been used to gather the exhibition content of the American and global game industries for more than 3 years, with the current mode of communication gradually changing, it is obvious that we must say goodbye to this exhibition event with many years of history.
Due to the impact of the new coronavirus epidemic, the event was cancelled for the first time in 2020. Although it was held in an all-online format the following year, the Entertainment Software Association of America faced many losses because it was unable to attract first-line manufacturers such as Sony and Microsoft to join. It was originally planned to resume physical activities in 2022, but it was eventually cancelled again due to various factors. It was originally planned to resume this year and was planned by ReedPop, which has experience in exhibitions and events such as PAX. However, it was eventually cancelled again due to poor communication and low willingness of manufacturers to participate.
ReedPop later announcedNo longer undertakes E3 exhibition activitiesThe Entertainment Software Association (ESA) emphasized that the decision was made through mutual agreement, but it still stated that E3 will continue to be held in the future. However, judging by the results of this public statement, the ESA will no longer hold E3, making this video game exhibition, which has been held at the Los Angeles Convention Center since 1995, officially a thing of the past.
The end of the E3 exhibition also reflects that the current content dissemination channels no longer rely on large-scale exhibitions and events. More game companies tend to communicate with players through online live broadcasts in a faster and more flexible manner, and attract more attention.
On the other hand, many game companies still use specific activities to promote new games, such as the recently concludedThe Game Awards, many first-line game companies took this opportunity to announce news of their new works.
- E3 (@E3) December 12, 2023
