Recently announced by DJIEntered the sweeping and mopping robot market with the ROMO brandLater, Dreame, which had previously entered the home smart cleaning device market, was established earlier."Dream Smart Display" Business GroupLeveraging its technological advantages in AI algorithms, the company plans to enter the TV, projector, and audio markets, and will expand into more countries and regions with a global development strategy.
Relevant news indicates that the first wave of new products of "Dream Smart Display" is expected to be officially released in early September this year, which means that related products will be displayed as early as IFA 9. It will adopt the same design concept and related technology accumulation as its main products such as sweeping robots and cordless vacuum cleaners, and show differentiated advantages in image, sound and intelligent interactive experience.
Judging from its brand positioning, Dreame clearly hopes to further consolidate its smart home ecosystem layout by expanding into home audio and video products.
In addition to entering the smart display field, Dreame Technology also continues to strengthen its layout in the cleaning robot market. It is expected to launch the "world's first dual-arm floor cleaning robot" at the end of August. It claims that under the drive of AI technology, it will be able to simulate the collaborative logic of human hands to perform floor cleaning operations, improving cleaning efficiency and flexibility in complex scenarios.
The market believes that Dreame has established a mature foundation in AI algorithms, precision mechanical structure design and international market expansion in recent years. This cross-border entry into the audio-visual consumer market will not only challenge the market position of existing brands, but may also establish its own full-stack smart home solution through a cross-category strategy.
Especially in the TV and projection markets, consumers' requirements for image quality, content ecosystem, and smart systems continue to increase. How to apply AI technology to optimize the audio-visual experience is expected to become the core competitiveness of the new business group.
