After price hikes and the Jimmy Kimmel show suspension controversy impacted usage, Disney is preparing to launch a new Disney+ navigation interface and push for Hulu content integration in markets outside the United States in an effort to revive the service's appeal.
Background: Jimmy Kimmel's comments sparked a subscriber loss
This redesign appears to be related to recent public pressure from the Trump administration, including Federal Communications Commission (FCC) Chairman Brendan Carr, which led to Disney's ABC network temporarily suspending "Jimmy Kimmel Live!", sparking criticism and boycotts. Although Disney quickly announced the show's return on September 22nd, citing "thoughtful conversations" with the host, Disney+ reportedly lost approximately 1.7 million subscribers during the turmoil.
"For You" becomes the core of the homepage, and personalized recommendations are upgraded
The new Disney+ app's homepage will feature a "For You" tab as the default entry point, leveraging a new algorithm to recommend content based on viewing history. In addition to a more personalized experience, the top navigation bar will also feature dedicated tabs for Disney+, Hulu, ESPN, and more, allowing users to quickly switch between content sources.
New vertical navigation bar and Live Hub
The vertical navigation bar on the left side of the interface has also been upgraded, with the addition of a Live Hub module covering breaking news, sports, events, and full-time live content. This means that Disney+ is not only an on-demand series platform, but is gradually extending to an aggregated entrance for live broadcasts and real-time content.
Hulu replaces Star: a major shift in non-US markets
For users outside the United States, Disney+'s brand integration is even more significant. Starting October 8th, Hulu will replace Star as the global entertainment brand, carrying content from channels like ABC and FX, and will also add more adult-oriented series, offering a more diverse selection than the traditional Disney+ service.
However, the status quo is maintained in the US market, allowing the Hulu brand to continue to operate independently.
New features for the mobile experience: widgets and exclusive content
Disney+ also updated its mobile app, launching an iOS widget that allows users to access content with one click. Officials also revealed that they will be launching "exclusive experiences designed specifically for mobile" within the mobile app, including possible short videos or interactive content, expected to be available "within the next year."
