Recognizing the prevalence of smaller living spaces and high humidity in Taiwan, DIKE, a 3C lifestyle brand from Shuangquan International, launched a series of new winter home appliances in Taiwan. At the same time, it announced the launch of a rebranding plan and foreshadowed its expansion into the large home appliance market in 2026, introducing the PHILPS air conditioning series in the second quarter.
This new product lineup is quite extensive, covering three energy-efficient dehumidifiers, multiple electric heaters, and kitchen appliances catering to various "light housework" needs. Among them, the "Bathroom Drying and Warming Air Circulator," which features drilling-free installation, achieved a pre-order record of over NT$10 million on the TzeTze crowdfunding platform, demonstrating the strong demand for "installation-free" appliances in the rental and older housing markets.
Brand visual update: Sharp angles removed, more rounded, shifting from "3C" to "Home".
In addition to launching new products, DIKE also announced a completely new brand identity. The official statement said that DIKE's previous image leaned towards hardcore, cold electronic products. To better resonate with the lifestyles of modern consumers, the new brand logo removes sharp angles and adopts a more friendly, rounded form. This also symbolizes DIKE's official transformation from a simple peripheral accessories brand to a comprehensive "quality home lifestyle" brand.
A dark horse with pre-orders exceeding 10 million: the no-drill bathroom heater.
The worst thing about taking a shower in winter is the cold bathroom, but traditional heaters usually require drilling holes in the ceiling for installation, which is a big undertaking for renters or those living in older houses.
DIKE's bathroom dryer and warm air circulator addresses this pain point, with pre-orders already exceeding NT$1000 million. It features a no-drill wall-mounted or movable design, allowing it to be used simply by hanging it on a towel rack. It integrates heating, drying, dehumidification, ventilation, and circulation functions, and includes built-in UV lamps, IPX4 water-resistant design, 90-degree adjustable air outlets, and intelligent constant temperature (20-45°C).
In addition, Shuangquan International also revealed that its PHILPS wall-mounted heaters sold over 1000 units in a single winter month, demonstrating the extremely high market demand for bathroom heating. DIKE also launched the "Multi-purpose Bathroom Heater" and the "Wide-angle Smart Heater" to meet the heating needs of different budgets.
The three dehumidifier brothers: energy-saving, quiet, and with HEPA filters.
In response to Taiwan's humidity levels frequently exceeding 80%, DIKE has launched three solutions based on space size, emphasizing "new Grade 1 energy efficiency" to help keep your budget in check.
• DIKE 6L Dehumidifier:Primarily designed for bedrooms and small spaces, it costs approximately NT$1.56 per day in electricity and operates at a noise level of only 38dB, making it quiet enough to sleep with on.
• DIKE 12L Dehumidifier:Designed for living rooms, it boasts stronger dehumidification capabilities and maintains the same Level 1 energy efficiency. Its biggest highlight is the inclusion of a HEPA high-efficiency filter, achieving a two-in-one "dehumidification + purification" function.
• DIKE Smart Silent Electronic Dehumidifier:This is specifically designed for wardrobes and storage rooms. It uses a semiconductor condensation chip, consumes only 75W of power, is compact and easy to move, and is effective against mold growth in corners.
Kitchen trio: Various "no-installation" devices to free up your hands
In addition to the living room and bathroom, DIKE has also launched the "Kitchen Trio" for small family kitchens, including a 3.5L deodorizing and storage smart waste disposer that can reduce the volume of food waste by 90%, a fully automatic ozone drying dishwasher that supports installation-free water filling (manual water filling), and features 75°C high-temperature washing and drying and ozone sterilization, which can wash up to 32 pieces of tableware. As for the black crystal temperature-controlled electric ceramic stove, it has a powerful 1000W heat and is compatible with all cookware, making it suitable for suites without a gas stove.
Future plans: Aiming to raise 6500 million yuan, and introducing PHILPS air conditioners in the second quarter of next year.
Shuangquan International also shared its 2025 fundraising results, launching a total of 16 new products and raising a total of NT$6500 million. The upcoming product lineup is even more impressive, including: the DIKE Instant Heating Water Toilet Seat, the DIKE Ice Breeze Pro Portable Water Cooler, and the DIKE Ice Friend Slush Machine. In the power bank sector, they also launched the PHILPSFunCube 3.0 and PHILPSFunCube Mini 2.
In addition, Shuangquan International plans to introduce the PHILPS "Quiet Breeze" and "Smart Breeze" series of air conditioners in the second quarter of 2026, which marks the official expansion of its distribution business from small household appliances to the large white goods market.
Conquering the rental market with "subtraction" and "warmth"
Compared to major manufacturers like Panasonic and LG, which pursue ultimate performance and embedded design, DIKE has chosen a different path: flexibility. Most of its products require no complex installation, are compact, and multifunctional. For consumers living in apartments or where renovations are inconvenient, a heater that can be mounted on an existing shelf, or a dishwasher that doesn't require a water pipe, is often more appealing than those high-spec flagship models that are cumbersome to install.
This brand logo update also reflects DIKE's attempt to shed its stereotype of "cheap 3C products" and shift towards a more sophisticated "lifestyle" positioning. With the addition of PHILPS air conditioners next year, Shuangquan International's portfolio will be more complete, encompassing everything from living room, bathroom, and kitchen appliances to core temperature-controlled appliances, demonstrating its strong ecosystem ambitions.
