Global logistics company DHL announced a partnership with Universal Music Group (UMG) to launch a new music project, "FAST-TRACK," connecting artists and fans worldwide.
"FAST-TRACK" is an ongoing music project that will bring singers and fans closer and connect them through musical elements. It will not only tell the stories behind the singers' creative process, but also help singers promote their music.
To implement this music project, UMG's two legendary recording studios: Abbey Road Studios in the UK and Capitol Studios in the United States will cooperate in the "Fast-Track" music project, and the songs will be delivered to fans through DHL's global logistics resources.
The first collaborating singer of the "FAST-TRACK" music project will be Zoe Wees, a singer-songwriter from Hamburg, Germany. She will hold her first global concert through the "FAST-TRACK" music project, and will move from local performances to the global stage. At the same time, the performance content will be recorded into a record by Abbey Road Studios, and the record can be shipped to fans around the world via DHL.
This music project will continue to expand in 2021 and beyond, creating more captivating cultural and musical moments. In addition to collaborating with the renowned Capitol Studios in the United States for recording, the project also plans to expand into Asia in 2022, continuing to help more emerging artists reach the global stage from their home turf.
