In conjunction with the upcoming iPhone 11 series sales on September 9, Deyi Digital announced that it will exclusively sell CASEMATE's series of protective cases, as well as accessories from designer collaboration brands including Prabal Gurung and Anna Bond, to create Deyi Digital's fashion avenue.
Zhao Yinan, general manager of Deyi Digital, said that the annual sales growth of high-priced Apple peripheral accessories is as high as 30%, which is driving business opportunities. In conjunction with the upcoming sales of the iPhone 11 series in Taiwan, the company announced the introduction of CASEMATE, one of the world's top five mobile phone accessories, as well as designer brand accessories such as Rifle Paper, Prabal Gurung, and Anna Bond. In addition, it also includes brand accessories such as adidas that have been introduced before, as well as Element Case, a high-end mobile phone case brand that emphasizes custom orders and has prices exceeding NT$XNUMX.
By introducing fashionable and high-end designed iPhone protective case accessories, Deyi Digital said it will enter the fashion market and promote on-site experience of fashion consultants, so that consumers can enhance the quality of their new iPhone through fashion accessories.
To coincide with the launch of the new iPhone 11 series, Deyi Digital is offering a buy-one-get-one-win lucky draw for iPhone 11 purchases. Additionally, through its "Most Comprehensive Collection of Specialty Peripherals" promotion, Deyi Digital is offering a 8% discount on the second stylish case at select stores, 8% off CASEMATE cases, and a bonus gift with the purchase of a Marshall Bluetooth speaker.
In conjunction with the application for phone numbers with the code portability, Deyi Digital has also launched a promotion with a discount of NT$14000 and additional gifts, and offers AppleCare+ extended warranty purchases and Deyi Digital's own DE Care mobile device insurance. At the same time, it also provides credit card installment payments, one-stop consumption and complete after-sales service, as well as original factory certified repair services to attract more consumers.
According to a previous statement by Deyi Digital, since consumers opened registration for new phones on September 9, the number of people who pre-ordered new phones has increased by 11% compared to last year. Among them, the Midnight Green color scheme of the iPhone 50 Pro series has attracted more attention and accounts for 11% of the total pre-orders.
Regarding the high number of pre-orders for the new iPhone 11 series, Zhao Yinan believes that the main reason is that the three new models were launched together, with different product names, different color schemes, upgraded lens specifications, and the same price. The entry-level price of the iPhone 11 is even slightly lower than that of the iPhone XR launched last year, thus successfully attracting the consumer market.
Among the current reservations, the iPhone 11 with rich colors accounts for about 40%, while the iPhone 11 Pro and iPhone 11 Pro Max each account for 30%. At the same time, female users mostly choose large-screen specifications.
