Cyntelli, which emphasizes providing local flexible Customer Data Platform (CDP) services, emphasizes that it will use data from different marketing channels to assist Taiwanese companies in marketing transformation.
Cyntelli, named after the merger of "Consumer Intelligence" and "Sync," focuses on providing a localized and flexible customer data platform. It also focuses on technology development and connecting various data types, enabling more flexible data application in corporate marketing operations, thereby achieving more localized promotional benefits.
Cyntelli CEO Chen Jianming said that many Taiwanese companies often give priority to services provided by foreign companies when choosing customer data platform services, but they are prone to communication barriers when importing them into internal systems. It is also possible that the customer data platform services cannot deeply meet the needs of the local Taiwanese market, resulting in the inability of companies to obtain the best marketing benefits through the customer data platform.
Cyntelli was created by a Taiwanese technical team. More than half of its members have engineering backgrounds and have accumulated many years of experience in digital marketing technology. Therefore, it combines Shan Changjiang technology development with local data to help Taiwanese companies conduct precise marketing with localized data.
According to Cyntelli, corporate brands often rely on third-party data collected on their websites to track their target audiences. However, in recent years, online social platforms including Google and Facebook have implemented stricter regulations on third-party data collection, making it impossible for companies to interact with consumers and obtain relevant and effective data in the same way as before.
Therefore, how can companies use limited resources to integrate customer data from all channels, such as brand official websites, cross-device apps, sales data, and membership information, to develop multi-channel communication and interaction methods with customers, and respond more flexibly to the impact of changes in regulations on various media or platforms, thereby making actual data collection the key to more effective marketing.
According to data released by market research firm Gartner, innovations in marketing technology will transform traditional marketing operations. The key to future marketing will hinge on leveraging customer data platform technologies to collect event-triggered and real-time consumer behavior data, analyze and leverage this data to achieve more accurate marketing forecasts and ultimately achieve customized, precise marketing outcomes.
