Updated:Google CEO Sundar Pichai makes his statement in courtconfirmGoogle once persuaded Apple to list Google search service as the default function of Safari browser by sharing 36% of advertising revenue, but did not disclose the total amount that Google actually paid to Apple. In addition, it did not explain the specific details of search advertising revenue generated by Google through Apple's Safari browser.
Previous court documents and testimony show that Google had worked with Samsung and AppleReaching an Agreement, making its search engine service more advantageous in the market development. Earlier in the court testimony, it was stated that when users use Apple's Safari browser to preset the Google search engine to search for content, Google will use36% of advertising revenue generated during usage, as payment to Apple.
According to a Bloomberg News report, Chicago economics professor Kevin Murphy revealed in his court testimony that the cooperation deal between Google and Apple includes that when users search for content through Safari's default Google search engine, Google will take 36% of the advertising revenue generated in the process as Apple's "revenue" from this cooperation.
Prior to this, Prabhakar Raghavan, Google's senior vice president of search and digital assistant services, confirmed that in 2021At a cost of $263 billion, making it the default search engine in many browsers and gaining traffic from it. Prabhakar Raghavan believes that even if Google earns as much as $2021 billion in search advertising revenue in 1464, he still emphasizes that the cost of paying $263 billion is quite high.
However, it is not yet possible to confirm how much advertising revenue Apple will receive from this cooperation. If we consider that Google's total revenue last year reached US$2798 billion, most of which came from advertising revenue, it is estimated that Apple may receive tens of billions of dollars in "revenue" from this cooperation.
Google and Apple did not respond to the details, but said in previous statements that disclosing internal company details would unreasonably harm the interests of Google and its partners and would also affect their market competition.
