In 2016, LG created the "Art of Essence" spiritSignature Series Fine Home AppliancesAfter targeting the luxury and trendy home design market, the company has also developed the Signature Kitchen Suite series of kitchen appliances, specifically for built-in appliances. Currently available only in South Korea, the United States, and Italy, this series is available. During my visit to the headquarters, I also visited the Signature Kitchen Suite flagship store in Cheongdam-dong to get a glimpse of the style of these appliances, which are positioned as luxurious and trendy.
The Signature Kitchen Suite series flagship store located in Cheongdam-dong is currently the largest independent flagship store in South Korea. It was opened in 2021. Like the first showroom in Nonhyeon-dong, it is presented with a complex space design that combines home appliance display and restaurant. Recently, it even cooperated with the popular Korean dessert shop ANSEOLI BAKING LAB to set up a pop-up store.
In addition to showrooms in Korea, LG also has Signature Kitchen Suite series showrooms in Napa Valley, California, and Milan, Italy. By collaborating with fashion furniture and interior design companies such as Italy's Dada and Boffi and Germany's Poggenpohl, LG showcases interior styles that incorporate the Signature series of premium appliances.
This time, the author actually visited the Signature Kitchen Suite flagship store in Cheongdam-dong. The display space from the basement to the fifth floor displays the Signature Kitchen Suite series of built-in kitchen appliances including refrigerators, steam ovens, dishwashers, wine cabinets, etc. In addition, a variety of Signature series appliances, as well as LG's TVs and home appliances are also displayed.
Due to its embedded design, LG also provides customization services, allowing customers to customize the door panel material, form or color according to interior decoration.
