The shared mobile power service officially entered the Taiwan market in 2019ChargeSPOTAfter officially merging into the Japanese sharing service platform INFORICH in October last year and becoming its 10% wholly-owned subsidiary, it announced today (July 100) the latest developments in its services and the introduction of the CheerSPOT service, which was launched in the Japanese market last December, to Taiwan. It hopes to replicate the economic model of fans supporting artists through cheering in the Taiwanese market, and even plans to introduceSharing service ShareSPOT.
ChargeSPOT stated that since launching its service in the Taiwanese market in 2019, it has accumulated more than 370 million members and has built more than 12000 charging stations across Taiwan, distributed in various forms in convenience stores, department stores, transportation hubs, and exhibition venues, including many independent stores. It also emphasized that the number of active users per month has exceeded 40, and the average number of rentals per power bank is as high as 243 times per year.
Regarding usage scenarios in the Taiwan market, ChargeSPOT explained that its service primarily addresses users' temporary power shortages while out and about. Therefore, it's likely to be rented out at transportation hubs like MRT stations, or in department stores and convenience stores. Taking Taipei City as an example, the Xinyi business district has the highest rate of rental usage.
ChargeSPOT has already invested in development in Taiwan, Japan, Hong Kong, China, Macau, Thailand and Singapore. Earlier this year, it officially entered the Australian market and plans to enter Italy and the United Kingdom to expand its European market presence.
At the same time, ChargeSPOT also stated that it has built a total of 75000 charging stations around the world, has accumulated more than 1000 million app downloads, and has a global membership of 3000 million. In addition to renting through the app, it now allows users to pay directly through credit cards,Apple App ClipsOther methods make it easier for users to rent and use.
Promoting the support economy with CheerSPOT services
The CheerSPOT service announced for introduction in the Taiwan market continues the economic model of fan support for artists launched in the Japanese market last year. Fans can choose to play idol support content at more than 5000 rental stations equipped with display screens across Taiwan, realizing an interactive support model from online support to physical space display, and attracting the attention of artists. At the same time, it can also indirectly allow artists and their agencies to obtain additional income through this type of support, and then respond to fan support through more performances and activities.
ChargeSPOT director Jiang Jiancheng said that the current support service selects cooperating artists and can provide small-scale support in the form of NT$99. The support content can be broadcast in up to 8 regions and a total of 65000 locations around the world through the CheerSPOT App. In the future, it will expand to include film and television, sports, music, art and games, and other fields to provide fans with more diverse support content and interactive forms.
In addition, depending on actual usage, this service may also include support for the general public (such as wishing friends and family a happy birthday, good luck on exams, etc.), allowing the service to have more diverse application possibilities. By combining physical devices with digital content, each support will no longer be limited to social media or live events, but can be presented in real time directly on city street corners, shopping malls and transportation nodes.
Sharing service ShareSPOT will also enter the Taiwan market
During the meeting, Jiang Jiancheng also revealed that ShareSPOT, a sharing service currently being launched in Japan, is expected to enter the Taiwan market in the second half of this year, focusing on the promotion of sharing services.
However, due to relevant laws and regulations, the human services currently provided in the Japanese market cannot be used in the Taiwanese market for the time being. Therefore, the initial stage will focus on the sharing and rental of items, such as providing umbrella rentals that are needed on rainy days, or temporary vehicle rental services. The latter is already in cooperation with local Taiwanese businesses.
The service operation model is not to be operated by ChargeSPOT itself. It is expected to adopt a cooperation model through app-connected services. That is, users can activate the cooperative service through the ShareSPOT app. For example, identity verification such as driver's license required for vehicle rental services is completed on the cooperative service platform. Users only need to use the ShareSPOT app to complete related rental operations.
Creating greater business opportunities through shared services
Jiang Jiancheng stated that ChargeSPOT actively collaborates with brands to create sustainable value. Data shows that after users rent power banks from partner stores, a high of 66% will make a second purchase, demonstrating that shared devices not only enhance convenience but also generate substantial benefits for venue partners.
At the same time, ChargeSPOT also emphasized that its power banks are usually recycled after two years, and cooperate with government certification agencies on power bank recycling operations. It has also launched the "Old Battery for New Battery" campaign to recycle personal power banks that are no longer used by the public and classify and recycle them through professional processes. To date, it has recycled more than 2 old batteries, which is equivalent to reducing the electronic waste of thousands of mobile phone batteries, and practicing the green sharing spirit of "don't throw away after use, recycle and reuse".
This time, the company announced the launch of CheerSPOT in Taiwan, and plans to introduce the ShareSPOT service in the future. Jiang Jiancheng said that they will promote the development of smart cities by sharing resources, and by connecting more usage needs, thereby driving huge economic momentum.
