Related news claimsMeta is developing a standalone application called "Vibes," whose core functionality originates from the eponymous feature launched in Meta AI last September, allowing users to generate short, vertically-oriented videos similar to TikTok through text prompts. Based on current practices, Meta intends to spin it off into a separate platform, creating and sharing dedicated AI-generated videos.
Official confirmation: Vibes has responded enthusiastically and will test a standalone app.
Meta confirmed the plan in a statement: "With Vibes receiving significant early feedback within Meta AI, we are testing a standalone app to continue this momentum."
Meta stated that it has observed a growing preference among users for this format to create, explore, and share AI-generated videos with friends. The standalone app will provide a more focused and immersive environment, allowing users to fully experience AI-powered video creation.
Aiming to challenge OpenAI Sora, vying for dominance in the "AI community"
This move is seen as a Meta battleOpenAI SoraThe latest step. OpenAI's Sora App has been making frequent moves recently, not only adding a feature that allows pets or characters to "cameo," but also collaborating with Disney.Signing AgreementThis allows users to legally generate content featuring Disney characters.
In contrast, while Meta has not yet released specific usage data for Vibes, it explicitly stated in its October 2025 earnings call that it plans to push more AI-generated images and videos into its recommendation algorithm. Separating Vibes from the main Meta AI program would not only prevent it from becoming overcrowded, but also provide a continuous source of AI content to feed the algorithms of Facebook and Instagram.
Analysis of viewpoints
Meta's approach actually reflects two important current trends.
First, the "community-ization" of AI tools. In the past, we used Midjourney or Sora mainly to "produce content," but now tech giants want to turn the "generation process" itself into entertainment. Vibes' independence means that Meta wants to create a "fully AI-powered TikTok," where you don't need to know how to dance or go out to film; you just need to know how to write prompts to become an internet celebrity.
Second, "AI-generated content" (AI Slop) will be ubiquitous. Foreign media currently use "Slop" (meaning low-quality or mass-produced AI content) to describe this type of AI content, implying that it may lack soul. However, for platforms, this content has extremely low generation costs and high interaction rates, making it a perfect filler for users' fragmented time.
With OpenAI partnering with Disney, Meta is likely to leverage its financial strength to secure celebrity image licenses, allowing users to generate virtual avatar videos of celebrities within Vibes. Whether users like it or not, the proportion of real-life videos on future social media feeds will likely decrease.
