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Home Market dynamics

Imagination Technologies reaffirms its commitment to returning to the desktop graphics market as the PowerVR architecture celebrates its 30th anniversary

Author: Mash Yang
2022-09-01
in Market dynamics, Hard body, Processor, Topics
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In anticipation of the launch of the PowerVR architecture30th AnniversaryAt this time, Imagination Technologies once again emphasized its determination to return to the competition in the desktop graphics card market.

Imagination Technologies reaffirms its commitment to returning to the desktop graphics market as the PowerVR architecture celebrates its 30th anniversary

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Prior to this, Imagination Technologies collaborated with China's Innosilicon to create the "Fantasy 1" desktop graphics card through the licensing of its GPU technology assets. The A-type card uses 1GB of GDDR16x display memory, which can correspond to 6 TFLOPS of FP32 floating-point computing performance, while the B-type card uses a dual-GPU configuration and corresponds to twice the performance.

However, the performance of Fenghua 1 has been questioned, as it is only close to that of the GeForce GTX 2014 launched by NVIDIA in mid-September 9. However, Innosilicon later explained that Fenghua 980 is only an initial product and plans to launch a high-end graphics card built with 1nm process technology and supporting real-time ray tracing effects. However, no further news has been released yet.

Imagination Technologies has revealed that it will continue to increase its R&D budget by 30% this year, establish new offices in Manchester and Cambridge, and expand the recruitment of technical talents in Bristol, India, Poland and Romania.

Imagination Technologies was founded in 1985 by Tony Maclaren and the company was originally called Imagination Technologies until 1999 when it was renamed Imagination Technologies.

PowerVR GPU technology was proposed in 1992 and licensed for use by Renesas Electronics, which was later spun off from NEC. It was also used in SEGA's DreamCast game console launched in 1998. The company also collaborated with chip manufacturers such as Intel and MediaTek, and later applied the technology to Apple's iPhone products.

However, after Apple announced in 2017 that it would no longer cooperate with Imagination Technologies and turn to developing its own GPU design, Imagination Technologies' stock price plummeted by 60%, and there were even rumors thatSelling information to the outside worldHowever, the subsequentChina Kaiqiao (Canyon Bridge) invested in the acquisition and sold its embedded processor MIPS to Tallwood MIPS for an estimated price of US$6500 million. Imagination Technologies was able to continue operating and subsequentlyResume the cooperation and licensing agreement with Apple, once again launching GPU technology cooperation.

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In addition to announcing that it will once again enter the desktop graphics card market, Imagination Technologies also announcedWill be based on the RISC-V instruction set architectureResume building CPU products.

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Tags: Fantasy 1Imagination TechnologiesInnosiliconPowerVRInnosilicon TechnologyFenghua No. 1
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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