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Home Market dynamics

Bloomberg: Apple is seriously considering creating a more affordable head-mounted display device with all computing output coming from the iPhone.
It is still unclear whether this device is the "Vision" that was previously rumored to be more affordable.

Author: Mash Yang
2024-11-04
in Market dynamics, Smart wear, Life, apple, Topics
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Bloomberg News reporter Mark Gurman reportsRefers toApple is seriously considering creating a more affordable head-mounted display device, and all calculations will be handled by the iPhone. The head-mounted display device itself mainly corresponds to display output and operation interaction, and is operated by a built-in battery.

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It is not yet possible to confirm whether this device is the "Vision" with a more affordable price that was previously rumored in the market. The product form is more similar to designs such as Xreal that have already appeared on the market. It mainly presents virtual vision through a head-mounted display device, and the mobile phone is responsible for the related calculation output.

Prior to this, market analysis has pointed out that Apple's affordable "Vision" mayDelayed launch until after 2027, and the product that Mark Gurman is referring to this time may replace the original product positioning of "Vision", and at the same time make the iPhone further become the core product of many Apple ecosystems.

This product may be offered at a price that is more acceptable to the consumer market and can attract consumers with its easier operation and use. It is expected that this product will further boost iPhone sales.

However, Apple is expected to further strengthen the development of the virtual vision application market, especially since Meta recently demonstrated an augmented reality glasses device that can operate in a standalone form and can be operated through gestures and can be worn in a more portable form.OrionAfter that, Apple should also come up with corresponding competitive products to attract more user groups.

Tags: appleARMetaOrionVisionVisionProXREAL
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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