OpenAI hasformalFor ChatGPT Go users in the United States, this applies to both the free version and the recently launched low-cost subscription plan.Conduct ad placement testsThese ads will appear at the bottom of the chat window. Although the official statement emphasizes that they will not affect the AI's responses, it signifies the official end of ChatGPT's era of being clean and ad-free.
Meanwhile, OpenAI's competitor Anthropic naturally didn't miss the opportunity, spending lavishly on advertising slots during the recently concluded Super Bowl, directly targeting OpenAI's advertising policy.Start mocking.
How will the ads appear? Will they be able to spy on the conversation?
OpenAI emphasized in its official blog that the inclusion of ads was to "support broader free access." The current testing mechanism is as follows:
• position:The ads will appear at the very bottom of the conversation response and will have a clear "Sponsored" label, distinguishing them from AI-generated content.
• Privacy and Content Control:Ads will not be targeted on sensitive topics (such as health, mental health, or politics), and users under the age of 18 will not see ads. OpenAI promises not to sell users' conversations or personal data to advertisers. Users can turn off the "personalized advertising" function in their settings at any time or clear the data used for ad delivery.
Paid subscribers are unaffected: Premium subscribers such as Plus, Pro, Team, and Enterprise will continue to enjoy an ad-free experience.
According to CNBC, citing internal sources at OpenAI, OpenAI expects advertising revenue to account for less than half of its total revenue in the long run, indicating that its business model remains subscription-based.
Sam Altman teases: "Updated Chat model" to debut this week.
In addition to advertising, OpenAI CEO Sam Altman also revealed at an earlier employee meeting that ChatGPT's monthly growth rate has rebounded to over 10%, and the company expects to deploy an "updated Chat Model" this week.
The specific details of the updated Chat model are not yet available, but launching the new model in the same week as the ads is clearly an attempt to appease users and offset the negative impressions of the ads through performance upgrades.
