Intel recently announced that it will no longer launch its own NUC small PC products and confirmed thatAgreement with ASUS, continuing to promote small system products designed with Intel NUC, today (10/2) Michelle Johnston Holthaus, Executive Vice President and General Manager of the Client Computing Group at Intel, signed a cooperation agreement with ASUS, which will continue to use Intel's 13th generation Core series processors and its own design to create new NUC products.
ASUS emphasized its long-standing partnership with Intel, encompassing designs such as the Eee PC and Ultrabook. ASUS itself has also consistently pioneered innovative design concepts, earning numerous awards. With the acquisition of Intel's long-standing NUC product line, ASUS anticipates continued innovation through the integration of ASUS technologies.
According to ASUS's plan, future NUC products will target three major development goals: personal users, team use, and driving growth. They will also target general use, enterprise applications, and financial market needs. Product design will focus on appearance, diversity, quality, and sustainability. There are also plans to allow NUC products to penetrate the gaming, commercial, and embedded application markets.
In addition, ASUS claims that NUC will expand market development opportunities and integrate existing personal computing, mobile phones, the Internet of Things, artificial intelligence, and cloud computing to form a larger computing development scale. It believes that NUC products will play a key integrative role.
After taking over Intel's NUC product line, ASUS also stated that it will work with many existing NUC partners to promote growth, including Synnex International, Logitech, Simply NUC and Arrow Intelligent Solutions.
Furthermore, once the NUC series is officially integrated into the ASUS ecosystem, it is expected to be merged with ASUS's original NUC-designed product line, potentially leading to some adjustments. Sources indicate that ASUS plans to launch NUC products incorporating the ROG brand as early as next year, but no concrete news has been released yet. It is also unclear whether ASUS will remove the skull logo that originally featured the gaming-focused NUC.
