As is customary, Apple releases a hardware update every spring. According to Bloomberg News reporter Mark Gurman's latest "Power On" column, Apple is preparing to hold a new product launch event in early March (possibly as early as the week of March 2nd).New Mac and iPad products will be unveiled. (Apple is also expected to announce it soon)New iPhone 17e).
This update lineup is quite extensive, covering product lines from entry-level to professional, with the focus entirely on "chip upgrades" and "Apple Intelligence support".
MacBook Pro and MacBook Air: The entire M5 family is here.
Although the MacBook Pro with the M5 processor was first unveiled last October, only the entry-level 14-inch model was updated at that time. Therefore, this update will focus on the needs of professional users.
• MacBook Pro (14-inch/16-inch):It is expected to be equipped with the more powerful M5 Pro and M5 Max processors. The appearance design is not expected to change much; the focus will be on releasing computing power to meet the needs of audio-visual professionals.
• MacBook Air:The most popular Air series will also be equipped with the M5 processor. For users seeking a balance between lightness, thinness, and performance, this will be a great time to buy a new phone.
In addition, the long-rumored "low-priced MacBook" may also appear soon. It is said that this laptop will be equipped with an iPhone-level A18 Pro processor, and its price may be between $599 and $699, aiming to seize the education market and Chromebook market share.
iPad lineup gets a major upgrade: Entry-level model can finally run AI.
The iPad product line update is equally impressive, addressing the current "computing power gap" issue within the product line.
• iPad Air (8th generation):It is expected that the M3 processor specification will be skipped, and the system will be upgraded directly to the M4 processor. This will bring the performance of the Air series even closer to that of the Pro series, making it a highly cost-effective productivity tool.
• iPad (12th generation):The entry-level iPad will also receive a major upgrade, expected to be equipped with the A18 chip. This means that even the cheapest iPad will finally support Apple Intelligence features, making AI experiences no longer a privilege reserved for high-end models.
As for desktop computers, the Mac Studio and Studio Display are expected to be updated later, while the Mac mini may be scheduled for a later date.
