In this year's WWDC 2025 keynote speech, Apple clearly focused on the new version of Siri.Extremely conservativeWhile the presentation mentioned "Apple Intelligence" service integration several times, there was no clear progress on the much-anticipated new Siri version. In a post-conference interview, Apple Senior Vice President of Software Engineering Craig Federighi confirmed that the company has abandoned its original plan to "upgrade" Siri's existing architecture in favor of building a more comprehensive new design.
Craig Federighi pointed out that Apple's original plan was to build a new version of Siri based on the existing V1 architecture. Although it could actually work, it still could not meet users' expectations for quality. Therefore, it decided to build a more complete V2 architecture to create an end-to-end artificial intelligence system, which delayed the overall development schedule.
Craig Federighi also said that Apple chose not to make the same mistake of announcing products too early but failing to deliver, so it decided to wait until the product is mature before announcing it to the public.
As for external criticism of Apple's efforts to gain an advantage in artificial intelligence competition, Craig Federighi said that Apple's goal is not to build a chatbot, but to create an artificial intelligence application experience that is truly practical, naturally interactive, and privacy-protected for users. Therefore, external competition is not Apple's main focus.
During WWDC 2025, Apple also announced a number of "Apple Intelligence" service applications, including real-time translation for calls, video calls, apps, and more, as well as enhanced visual search capabilities. Apple also enhanced the Spotlight search function on macOS and added more artificial intelligence application features, allowing users to complete more tasks.
In addition, in addition to providing developers with the Foundation Models framework, which enables them to build apps that can directly call "Apple Intelligence" API resources, Apple also uses the Containerization open source framework to make it easier for developers to build containerized application services based on the Linux architecture. In addition, the newly proposed App Intents application model can also allow apps to connect with each other, which is obviously also in preparation for the upcoming artificial intelligence application chaining.
