In response to the U.S. Department of Justice's recent determination that its search service involves market monopoly,Circumstances requiring the spin-off of the Chrome browser businessApple senior vice president Eddy Cue said in a lawsuit filed in the U.S. District Court for the District of Columbia.statementIn the statement, Apple explained that it has no plans to create a search service similar to Google Search because it would cost a lot and violate its long-standing privacy policy. It emphasized that cooperation with Google is to provide users with the best user experience.
Apple's move is obviously intended to maintain its long-standing cooperation agreement with Google, whereby Google pays a high fee each year to make Google Search the default search engine for Apple devices. At the same time, Google can also gain greater search engine usage and profit from advertising exposure.
According to Eddy Cue, if Apple planned to build its own search service, it would take years to develop and cost billions of dollars, forcing Apple to divert resources from other development projects to successfully develop it. With the rapid advancement of artificial intelligence technology in recent years, Apple has also emphasized that search engine design is also in a state of rapid change. This would require continuous investment and the recruitment of professional design and operations personnel. Apple may also believe that the search engine design principles would conflict with its own privacy policies, so it believes that collaborating with Google is more appropriate.
Eddy Cue said that if the cooperation agreement between Apple and Google cannot continue to be implemented, it will greatly affect Apple's ability to provide better products and services.
In order to convince the court, Google earlier proposed its own repair plan to the court, which included allowing Apple's Safari and Mozilla's Firefox to use search engines provided by other companies as default options on different platforms. It also agreed to allow OEM manufacturers to decide whether to pre-install Google application services including the Google Play Store, and allow OEM manufacturers to choose to pre-install software markets not provided by Google, or application services such as maps.
In addition, Google emphasized that this adjustment is in compliance with the court order and called for the establishment of a more sound regulatory mechanism rather than giving the government more extensive control over user experience.
