Apple earlier released its financial results for the fourth quarter of fiscal year 2025, ending September 27. Benefiting from initial sales of the new iPhone 17 series, total revenue for the quarter reached $1024.7 billion, a 7.94% increase compared to $949.3 billion in the same period last year, setting a new record for the quarter and slightly exceeding market expectations. Net profit for the quarter reached $274.7 billion, a significant increase compared to $147.4 billion in the same period last year.
iPhone revenue accounts for half; official statements avoid discussing iPhone Air performance.
In terms of revenue composition, the iPhone business remains Apple's absolute mainstay, contributing a total of $490.25 billion (an annual increase of 6.1%), accounting for nearly 48% of total revenue. The financial report shows that the new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, which were launched less than a month ago, have provided a significant boost to revenue.
However, Apple deliberately avoided discussing the sales performance of another highly anticipated new product launched at the same time, the iPhone Air, during its earnings call. Reports indicate that this niche product quickly lost popularity after its release, with rumors of production cuts circulating. However, external analysts believe that Apple's purpose in launching this device may be more of a technological preview for future foldable phones, and therefore Apple may not have expected high sales volumes.
Greater China region down 3.59% year-on-year, Tim Cook says rebound is imminent
It is worth noting that Apple's revenue performance in Greater China continues to face pressure. This quarter's revenue was $144.93 billion, a decrease of 3.59% compared to $150.33 billion in the same period last year, indicating that it still faces fierce competition in the Chinese market.
However, Apple CEO Tim Cook attempted to alleviate market concerns during the earnings call. He pointed out that the company has observed "very healthy demand indicators," and the market response to the iPhone 17 series has been very positive. The positive impact of the new phones should be fully reflected in the last quarter of this year (Q1 of fiscal year 2026), at which time the performance in Greater China is expected to see a strong rebound.
Tim Cook emphasized, "China remains one of our most dynamic markets, and we are very optimistic about the future."
The new Siri will be released in 2026, and the M5 processor version of the MacBook Pro may struggle to meet peak Mac demand during the season.
To bolster investor confidence in the future of the iPhone, Tim Cook also revealed Apple's progress in AI, announcing that a new version of Siri with integrated AI will officially launch in 2026. He also stated that Apple plans to integrate more third-party AI tools into its operating system, meaning that in addition to the existing ChatGPT, more services will be added in the future (market rumors suggest a possible collaboration with Google's Gemini or Anthropic).
As for other hardware businesses, their performance this quarter was mediocre:
• Mac:Revenue reached $87.26 billion (up 12.7% year-over-year).
• iPad:Revenue was $69.52 billion (flat year-over-year).
• Wearables, Home & Accessories:Revenue was $90.13 billion (down 0.3% year-over-year).
• service:Revenue reached US$287.50 billion (up 15.1% year-over-year).
With Apple only releasing one model, the M5 MacBook Pro, in its fall computer update, there are widespread concerns that the Mac product line's sales prospects for the upcoming year-end shopping season may not be optimistic.
