After a surprise performance by Alicia Keys at Grand Central Station in New York, Apple...50th Anniversary Global CelebrationThe next stop for Apple seems to be China. According to multiple media and social media reports, the Apple Store in Chengdu's Taikoo Li has recently begun setting up a large stage and rehearsing, and is expected to host a grand event combining music and dance. Li Yuchun, a well-known Chinese singer born in Chengdu, Sichuan, is very likely to be the protagonist of this "relay" performance.
Live from the scene: Stage setup complete, teleprompter reveals the secret
Photos posted by multiple Xiaohongshu users and local media show that the plaza in front of the Apple Store in Chengdu Taikoo Li has been boarded up, and a stage with an elevated structure has been set up inside. The stage is surrounded by what appears to be lighting and sound equipment, and several dancers are seen rehearsing on site, creating a lively atmosphere.
The most eye-catching clue was the teleprompter at the event. According to multiple media reports, the teleprompter displayed lyrics from Li Yuchun's signature song, "See You at the Next Intersection," leading many to speculate that the highly popular Chinese singer would be performing at the event.
Some netizens have even revealed that the event will be officially held on the afternoon of March 18, but Apple has not yet made any response to this.
Apple executives have appeared in China; whether Tim Cook was present has drawn attention.
On the eve of the event, Apple's Senior Vice President of Retail and People, Deirdre O'Brien, was spotted in China, not only livestreaming on Apple's official TikTok account but also visiting the Apple Store on Nanjing East Road in Shanghai. Therefore, industry insiders expect her to be highly likely to attend the celebration in Chengdu.
Whether Apple CEO Tim Cook will attend in person, as he did in New York, is currently a matter of much speculation. While there are rumors that Tim Cook will also be present, this has not yet been confirmed.
The global celebration continues across Asia, with South Korea also hosting Today at Apple.
In addition to the grand outdoor performances in China, Apple has also planned celebratory events in South Korea. According to MacRumors, the Apple Store in Myeongdong, Seoul, will host a special "Today at Apple" event on March 18th, inviting the South Korean boy band CORTIS to a live discussion about how they use Apple products for music creation and visual development. This event is also part of Apple's 50th anniversary celebrations, demonstrating that Apple is spreading the celebratory spirit globally, starting in New York and continuing through Asia.
As Apple's 50th anniversary on April 1st draws ever closer, these global celebrations, spanning from New York to Chengdu and from Chengdu to Seoul, are not only a tribute to the past half-century but also a demonstration of Apple's commitment to connecting closely with local culture, art, and creators.
