Bloomberg News reporter Mark GurmanNew issue of "Power On" columnIt is expected to be launched in the autumn of this yeariPhone 14 series phonesThe unveiled new Apple Watch will include a "Pro" model, and will be the most significant change in the appearance of the Apple Watch product since the screen size was increased in the Apple Watch series 2018 in 4.
Mark Gurman said that the new Apple Watch, which will be named "Pro", will have a screen size 7% larger than the current Apple Watch series 7, and the appearance will also be adjusted accordingly, but it will not be changed to a flat right-angle design like the current iPhone 13, iPad Pro and other products as the market speculates. Therefore, it should still retain some arc curves to better fit the human body.
On the other hand, the new Apple Watch will be made of titanium alloy to cope with outdoor extreme sports. At the same time, the battery power will be able to correspond to longer battery life. In addition, a low power consumption mode will be added to further extend the standby time when necessary.Body temperature sensing element, thereby better "understanding" changes in the user's physical condition.
The addition of the "Pro" model this year means that Apple will attract different user groups through the standard model, SE version, and the newly added "Pro" model. Compared with the past practice of only differentiating product prices by material and size, it will obviously be easier to penetrate the market with different usage needs.
In addition, Mark Gurman also expects that from this fall to early next year, Apple will have more products coming out one after another, including the iPhone 14 series and the new Apple Watch that will be launched this fall, as well as the new AirPods Pro or AirPods Max modified versions. In addition, the MacBook Pro, iPad Pro, and standard iPad will also be updated one after another. At the same time, the new Mac Pro, iMac and iMac Pro, or the rumored upcoming ones, will also be released.12-inch MacBookThis should also be the focus of the next update.
As to whether the virtual vision headset that Apple is rumored to be developing will be revealed to the public next year, it cannot be confirmed at present.


