Apple will tailor its product pricing to meet the needs of different markets. The Apple TV+ subscription service, whose launch date and pricing plan were previously announced, will be priced at 99 rupees in India, which converts to approximately US$1.4 or NT$42.
Compared with the $4.99 subscription plan in the United States and other markets, Apple TV+'s billing price in the Indian market is obviously much cheaper, and it is expected to further compete with streaming video services such as Netflix and Amazon.
Prior to this, Netflix had adjusted its subscription fees to suit the needs of the Indian market and provided features such as download viewing and low network traffic usage mode to attract more users in the Indian market. Amazon also deepened its development in the Indian market and also used an easy-to-use billing method to attract users to join the Prime Video service.
The reason why Apple, Netflix, and Amazon are actively competing in India's streaming video market is that India's Internet user population is second only to China. By attracting more users with low prices, the overall cumulative revenue is actually quite considerable. For Apple's current desire to shift to a development model that increases service revenue, the Indian market will be a key development area.
However, due to competition from local players offering similar services in India, Apple may even face lower prices. In terms of compelling content, Apple must not only compete with Netflix and Amazon, but also be wary of the expansion of Hotstar, a streaming video service owned by Disney's Star India subsidiary. Therefore, whether Apple's Apple TV+ service can attract a wider user base in the Indian market will clearly depend on whether it can deliver enough content to outperform its competitors.
