Apple announced a five-year exclusive broadcasting rights agreement with Liberty Media, the parent company of Formula One. Starting with the 2026 season, all F1 races in the United States will be broadcast exclusively on the Apple TV platform. This major partnership will completely change the viewing experience for American racing fans.
Comprehensive event coverage and subscription plans
Under the agreement, subscribers to the rebranded Apple TV service (formerly Apple TV+) will be able to watch all Grand Prix, practice, qualifying, and sprint sessions. Non-subscribers will be able to watch "select races" for free in the Apple TV app, while all practice sessions will be free to watch.
It is worth noting that the current F1 TV Pro service (originally $130 per year) will become a free benefit for Apple TV subscribers in the U.S. Users only need to link their F1 TV account with a valid Apple TV subscription account to enjoy advanced features such as multi-angle viewing, driver footage, team radio chats, real-time telemetry data and tire usage analysis, as well as live content from F2, F3, F1 Academy and the Porsche Super Cup.
Formula 1 has a new home in the US. Watch every Grand Prix of the 2026 season live on Apple TV. Don't miss it. pic.twitter.com/tgXI8NkGWe
- Apple TV (@AppleTV) October 17, 2025
Cross-platform integration and exclusive features
Apple will provide F1 fans with real-time updates from qualifying, sprint races, and grands prix through the Apple Sports app, including live leaderboards (including driver and team championship points), a widget on the iPhone home screen, and a live feed on the lock screen. F1 content will also be integrated into native Apple apps such as Apple News, Apple Music, Apple Maps, and Fitness+.
Strategic layout of sports content landscape
The F1 deal will further diversify Apple's sports content portfolio, including its existing partnership with Major League Soccer (MLS).Signed a long-term exclusive broadcasting agreement, however, its partnership with Major League Baseball (MLB) is rumored to be coming to an end.
據7月份傳聞，蘋果以每年出價1.2億至1.5億美元價格爭取F1轉播權，成功超越ESPN每年9000萬美元的報價。此舉也被認為是延續該公司F1 themed moviesAfter the success, we will take advantage of the situation and further develop the motorsports market.
Apple said it will release more details about the production, product enhancements, and the complete way fans can enjoy F1 content before the Australian Grand Prix in March 2026. This collaboration not only marks a further expansion of Apple's sports content, but will also bring a new digital viewing experience to American racing fans.
