Bloomberg News claimsApple plans to make it easier for users to "rent" iPhone models through monthly subscriptions, thereby increasing the usage of Apple services.
In fact, Apple CEO Tim Cook revealed at the end of 2019 that it mightMonthly "Subscription", making it easier for users to get new iPhones and services including Apple Music and iCloud.
Increasing the market share of iPhone models through a monthly subscription model while also bundling Apple's key services may also attract more users, especially enterprise users, as well as more consumers who pursue Apple products. By paying a relatively small amount each month, they can maintain the use of new phones every year, increase the number of Apple service users, and even increase the number of sticky users.
However, Apple has not responded to this yet, and there has been no news on the specific details of this service, but it seems that it will be similar to the previous annual trade-in plan, allowing subscribers to replace their old phones when new phones are launched. It will be announced as early as this year, or postponed to next year, but it is also possible that this service will be cancelled after evaluation.
This service is somewhat similar to the commonHardware installment "subscription" usage modelWhen users pay a fee equivalent to the original price of the hardware, they may choose to buy out their current device or continue subscribing to new products. For Apple, this is simply a change in consumption patterns, but the greater significance is to encourage users to continue using Apple products and, in turn, increase their use of Apple services.
