Although recent financial reports from Qualcomm and other companies show that the smartphone market is currently experiencing a decline in demand, causing many mobile phone manufacturers to begin to reduce and control shipments, Apple clearly still believes that there is considerable market demand and therefore still plans to maintain iPhone sales of 2.2 million units this year, almost the same number as last year.
Bloomberg News pointed outApple currently plans to produce 9000 million iPhone 14 series models. Together with models such as iPhone 13 and iPhone 12 that are still on sale in the market, it is expected that iPhone sales this year will still reach 2.2 million units.
Before 2021, Apple produced about 7500 million iPhone models. It was not until 2021 that the number increased to 9000 million units in response to market demand for phone replacement. At present, it is apparently still maintaining the same production volume to meet market demand for phone replacement.
Previous news showed that Apple plans to launch the iPhone 14 series this year, except for the cancellation of the mini model and replacing it with the iPhone 14 Plus with a larger screen design, including the iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max, which are almost all existing models with partial design upgrades.
For example, models above the iPhone 14 Pro may adopt a bangs-free design, and the wide-angle lens resolution is expected to be upgraded to 4800 million pixels. In addition, the A16 Bionic processor and always-on display will be added. The iPhone 14 and the newly added iPhone 14 Plus may continue to use the A15 Bionic processor, making the product positioning clearer, and also seems to reflect the shortage of semiconductor components.
As for the price of the new phone, there are still polarized opinions. Some believe that the iPhone 14 series will follow Apple's previous pricing strategy and is expected to maintain a similar price to the iPhone 13 series. However, there are also market opinions that in the case of parts supply shortages, price cost increases, etc., it may be reflected in the price of the new phone, which may lead to a significant increase in the price of iPhone 14 Pro and above.
