Apple has confirmed that it will hold its fall event at its headquarters in Cupertino, California, at 9:9 a.m. Pacific time on September 10 (9:10 a.m. Taiwan time on September 1). The theme of the event is "awe dropping," which suggests that it may introduce new products with breakthrough designs, which may be the ones that have been rumored before.iPhone 17 Air.
iPhone 17 series adds "ultra-thin new phone"
It is expected that this year'siPhone 17 seriesIt will continue the plans of previous years, including iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the newly added thin and light model iPhone 17 Air.
Rumors suggest that the iPhone 17 Air will feature an "ultra-thin, ultra-light" design, possibly using a new material for the body structure, while also improving the battery configuration to ensure that battery life is not significantly affected by the reduced size of the body. This suggests that Apple may be trying to find a new balance between "thinness" and "durability."
iPhone 17 Pro and iPhone 17 Pro Max continue to push flagship features
As for the iPhone 17 Pro and iPhone 17 Pro Max, they are likely to continue to feature higher-end imaging system specifications and AI application features. Since iOS 26 was announced during WWDC 2025 and subsequently released for public beta, the software features are not expected to add any new highlights, but how they will work with the new hardware will remain interesting to watch.
It is speculated that the iPhone 17 Pro series may enhance AI-assisted photography and video generation, echoing Apple's application layout in generative AI.
AirPods and Apple Watch updates
In addition to the iPhone 17 series, Apple is also expected to release the new AirPods Pro 3, which may support more advanced health sensing and spatial audio features. The Apple Watch series 11 is also likely to feature a new design, particularly breakthroughs in materials and battery life, further strengthening its role as a health monitoring device.
Continue the attractiveness of the ecosystem
If the iPhone 17 Air, which Apple is expected to launch this year, can further achieve an ultra-thin design, it will once again lead the market trend and become a benchmark for competing brands to follow.
