Bloomberg NewsRefers toApple plans to integrate its map service with search advertising content to become a source of revenue.
Prior to this, Apple has integrated advertising content with its news and stock services, allowing news providers to pay to have their content presented in a higher ranking. It also seems to be planning to add a similar method to its map service to attract more restaurants and tourist attractions to pay for cooperation.
Similar practices, Google has alreadymap serviceIt has been implemented for a long time and has established a stable search ranking result cooperation model, making it easier for users to find paid recommended restaurants and attractions on Google Maps.
Apple has proposed adding search ranking ads to its Maps service over the past few years, but this has not become a formal advertising business for Apple. The news that Apple plans to further strengthen the integration of search advertising content within its Maps service suggests that Apple is looking to capture more revenue opportunities through its services.
However, there's no word yet on when Apple plans to add search advertising to its Maps service. However, judging by Apple's recent financial reports, revenue from services is steadily increasing, and may become a more important revenue source for Apple beyond hardware.
