Bloomberg News reported, Apple is currently consideringNew SiriUsing Google's Gemini AI model, the two parties are still in the initial stage of exploring cooperation discussions, and Google is also adjusting its Gemini service for Apple's server environment to ensure smooth operation.
This isn't the first time Apple has been rumored to be seeking external AI partners; there have even been several rumors in the past about collaborating with Google. In previous updates, Apple has already partnered with OpenAI, and there have also been rumors of potential collaborations with Anthropic.
However, considering the complexity of redesigning Siri and deploying the "Apple Intelligence" service, it remains to be seen whether Apple will eventually transfer its core technology to external AI models.
Two versions developed in parallel
Bloomberg News reports that Apple is currently developing two versions of Siri: one codenamed "Linwood," which relies entirely on Apple's own AI models, and the other codenamed "Glenwood," which utilizes external AI technology. The final decision on which version to use will depend on actual performance and product strategy.
For Apple, which has always emphasized independent control of core technologies, choosing to base the new Siri version on Google's Gemini AI model is undoubtedly a rather unusual decision. This also highlights the difficulties Apple faces in deploying AI technology.
Apple Intelligence service launch suffers setback
Last year, Apple officially introduced its "Apple Intelligence" service in iOS 18. The original plan was for the new Siri to be central to the overall experience, allowing it to access personal information across apps and assist with related actions. However, the major Siri update was delayed due to internal development delays. Apple even admitted during its March earnings call that the Siri update would be delayed until 3.
This delay also led to the reorganization and adjustment of several AI project staff within Apple, prompting questions about whether Apple has missed the opportunity to lead the AI wave. Meanwhile, Google recently showcased its latest Gemini app at the Pixel 10 launch event, which closely resembles the blueprint Apple previously outlined for the new Siri.
Privacy and security remain key
If Apple ultimately adopts Google's Gemini AI model, it will likely use Private Cloud Compute to ensure that all AI calculations are performed on its own servers and hardware, thereby maintaining the privacy and security advantages it has always emphasized. This means that even though the core model comes from Google, Apple still controls how data is accessed and processed.
Similar to Samsung's strategy?
If Apple eventually decides to introduce the Gemini AI model into the new version of Siri, it will bring its AI strategy closer to Samsung's.Galaxy A.I.The idea is to adopt a hybrid approach consisting of both self-developed and external models. The difference is that Apple has almost never relied on competitors for key functions in the past, but now it may have to make concessions to make up for the gap caused by the delay in Siri updates.
Regardless of whether Apple ultimately collaborates with Google, this rumor highlights Apple's struggles in the field of generative AI: on the one hand, it must maintain technological independence and privacy advantages, while on the other, it faces market pressure and user expectations. Whether the new Siri can truly achieve a breakthrough by 2026 will be crucial for Apple to regain its voice in the AI arena.
