Attending the U.S. Department of Justice's accusation that Google's business involves market monopolyLawsuitApple senior vice president Eddy Cue testifies during thedisplayThe Safari browser will be further transformed, integrating AI-powered search experiences. This will mark a shift in Apple's existing partnership with Google. Eddy Cue also predicts that with the continued development of AI, the iPhone may no longer be necessary within the next 10 years, signaling a completely new human-computer interaction experience.
Like Google's partnerships with Mozilla and Samsung, Google currently pays a high fee each year in exchange for its search engine becoming the default service for Apple's Safari browser, allowing Apple to earn about US$200 billion each year.
However, according to Eddy Cue's testimony, Apple currently plans to reduce its reliance on Google and plans to shift from the traditional search engine usage model to an artificial intelligence interactive form. Therefore, it will expand cooperation with artificial intelligence companies including OpenAI, Anthropic and Perplexity to allow the Safari browser to embrace an artificial intelligence search interactive experience to a greater extent.
However, recent reports suggest that Apple may also collaborate with Google on the Gemini artificial intelligence service, thereby integrating it into its "Apple Intelligence" service. Therefore, even if the current search service cooperation model may face changes due to litigation and other factors, Apple and Google may still continue to reach a cooperation agreement on the application of artificial intelligence technology, which means that the two parties will continue to cooperate in the long run.
As for Eddy Cue's revelation that iPhones will no longer be needed in the next 10 years, this may indicate that Apple's future development focus will shift towards artificial intelligence technology. Therefore, the device used may become a lighter wearable device, rather than being limited to mobile phone products. It may be a smart watch or the smart glasses product that many people expect.
