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Apple executives have opposed the practice of charging a 27% commission on purchases outside the App Store, fearing that Apple would become a "collection agency."

Author: Mash Yang
2025-02-26
in App, Market dynamics, Life, network, apple, software
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In the lawsuit between Epic Games and Apple, Apple executive Phil Schiller testified in courtdisplay, initially opposed Apple's practice of charging a 27% commission on digital content purchases outside the App Store due to regulatory issues and the possibility of more developer backlash. They also worried that this might turn Apple into a "collection agency" and even require audits of developers who fail to cooperate in paying the commission.

Apple executives have opposed the practice of charging a 27% commission on purchases outside the App Store, fearing that Apple would become a "collection agency."

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Apple ultimately decided to implement the profit-sharing structure under the leadership of CEO Tim Cook, former CFO Luca Maestri, and the legal team. Apple subsequently allowed developers to link to external websites within their apps.Use third-party payment services for transactions.

As a platform maintenance fee, large developers still need to pay a 27% commission on each transaction. Developers who use App Store services through the Small Developer Assistance Fund program can reduce the commission to 12%.

Epic Games believes that although Apple allows developers to conduct transactions through third-party payment methods, in fact, the relevant practicesStill unreasonable, believing that such adjustments will not actually benefit developers, and directly pointing out that Apple’s approach violates the court’s ruling.

The court will continue to compile more statements through hearings to clarify whether Apple has not adjusted its services in accordance with the court's original ruling.

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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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