along withNew versions of iOS 26 and other operating systems are open to the general public for public testing, and the official version is expected to be released this fall. Apple also plans to add more Apple One subscription service incentives to ensure that this service continues to be an important source of revenue.
The Apple One subscription service was launched by Apple at the end of October 2020. Through a monthly subscription, it includes iCloud+, Apple Music, Apple TV+, Apple Arcade, and the later added Apple News+ and Fitness+ services.
During WWDC 2025 this year, Apple announced that it williOS 26A fun mini-game called "Emoji Game" and an "Apple Invites" feature that supports event invitations have been added to allow users to have more interactive and content sharing experiences. In addition, an "Auto Mix" automatic mixing function has been added to Apple Music, and a "Ready-Made Custom Plans" function that automatically generates training courses with AI has been added to Fitness+. The "Workout Buddy" feature launched in watchOS 26 can better meet the user's daily exercise needs.
As Apple's subscription service revenue has exceeded that of Mac, iPad, and even wearable devices, Apple is expected to continue adding more features to its subscription service to attract users to continue subscribing. Even if users do not update their iPhone and other hardware every year, they can still enjoy specific functional experiences through the subscription service.
At the same time, while the prices of Netflix, Spotify, and Disney+ subscription services continue to increase due to cost and other factors, the subscription price of Apple One has basically not changed much, and even continues to add new features, making it even more cost-effective. It can also continue to be used with Apple hardware devices, which is more conducive to increasing user stickiness to Apple products. This will be more beneficial for Apple's goal of using services as its main source of revenue rather than relying heavily on hardware device sales for profits.
On the other hand, Apple announced earlier that it will launch a new subscription-based device protection service that provides protection support for up to three Apple devices at the same time, with a monthly price of $20.AppleCare OneEven devices currently owned by users and purchased within four years and in good condition can be covered by the protection, which is expected to become a future attraction for more people to subscribe to the service.
