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Home Market dynamics

Apple confirms that it will support Google's ongoing RCS messaging system from 2024
This will allow for more consistent compatibility of SMS content across different devices.

Author: Mash Yang
2023-11-17
in Market dynamics, Life, network, apple
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Updated:In Apple's subsequent response, it confirmed that even if support for the RCS messaging system is added in the future, messages sent through iMessage will still be presented in the form of blue bubbles, while RCS messages promoted through the Android platform will continue to be presented in green bubbles. Therefore, some users may still feel a sense of "estrangement".


Continued implementation at GoogleRCS format short message systemLater, AppleconfirmSupport for this SMS system will be added later in 2024.

Apple confirms that it will support Google's ongoing RCS messaging system from 2024

Perhaps in order to comply with the EU's digital market regulations, Apple finally decided to support the RCS text messaging system. It is expected that in the future, when Android devices receive text messages from iPhones, they will not only enjoy the same encryption protection, but also have consistent compatibility in content presentation, so that users will not feel "alienated".

Google responded earlier, saying it was pleased to see Apple make this adjustment and once again emphasized the security and equal use of the RCS messaging system.

Everyone deserves to communicate with each other in ways that are modern and secure, no matter what phone they have. That's why we have worked closely with the mobile industry to accelerate the adoption of RCS, and we're happy to see Apple take their first step today by coming on…

- Google Communications (@Google_Comms) November 16, 2023

However, although Apple has stated that it will add support for the RCS messaging system, it did not disclose the specific launch time, only stating that support will begin later in 2024. In addition, Apple will continue to promote its iMessage service, emphasizing that this service will still provide a better texting experience, including sending rich stickers, voice messages, and more online interactive functions.

In response to the EU Digital Markets Act, Apple has made a number of adjustments, including in the iPhone 15 series.Switch to USB-C port, next moreMay be ready to open the side loading function to the outside world, so that users can download and install apps through third-party software markets.

Tags: AndroidappleiMessageiOSiPhoneRCS
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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