Related news claimsApple has officially ended its partnership with LoveFrom, the design firm founded by Jony Ive after his departure.
After ending its partnership with Apple, LoveFrom will be free to undertake various design needs, and Apple's future product design style may also become the focus of market attention.
Although the previous cooperation agreement with Apple did not restrict LoveFrom from undertaking design business for other brands, it did not include any content that would compete with Apple products. Apple also ensured the cooperation by paying $1 million.
However, it is clear that Apple has doubts about its partnership with LoveFrom. It also believes that after Jony Ive left Apple and founded LoveFrom, he took away many designers who originally worked at Apple, which affected Apple's internal product design capabilities.
