AMD earlierPreviewTwo online press conferences will be held in October, on October 10 and 10 respectively. It is expected that new Zen 8 architecture application products and products designed with RDNA 28 display architecture will be unveiled. If nothing unexpected happens, the new Ryzen processor and the new graphics card called "Big Navi" will be announced.
Before this, AMD haddiscloseThe Zen 3 architecture will be unveiled in the second half of the year, and new processor products are also expected to be launched. Previously, it was revealed that the hardware-level real-time ray tracing computing effect will be added.Big Navi, and will apparently be revealed before Sony and Microsoft’s new next-generation game consoles are officially launched.
From last year to this year, while Intel believes its processors can deliver higher performance in "real-world scenarios" and plans to leverage its new Xe graphics architecture to counterattack in gaming and other applications, AMD's continued success with the launch of its new Zen architecture, from Zen+ to Zen 2, has clearly put Intel on guard. Therefore, it's quite curious what kind of growth the upcoming Zen 3 architecture will bring.
NVIDIA began focusing on hardware-level real-time ray tracing in the GeForce RTX 20 series, and has since decentralized this technology to previously released graphics cards, achieving similar real-time ray tracing performance through software and hardware integration. AMD also revealed its Radeon VII integration with the same application, emphasizing that the same effect can be achieved through software and hardware integration.
However, to improve overall computing efficiency, AMD has also stated that it will release graphics cards with native hardware support for real-time ray tracing in the future. AMD also confirmed that both Sony's upcoming PlayStation 5 and Microsoft's upcoming Xbox Series X will support hardware-level real-time ray tracing, and even Microsoft's entry-level Xbox Series S will incorporate the same design.


