In February this year, the company launched an automated AI service assistant that was initially tested by select users on its e-commerce service.RufusAmazon has alreadyFully open to all users in the United States, to answer shopping-related questions, such as product differences, review summaries, or reply to order-related questions.
Users can directly ask in natural spoken language, "What else should I consider when buying jogging shoes?" or "What is the difference between road jogging shoes and cross-country jogging shoes?" The system will automatically organize relevant information on the Internet and Q&A content on social platforms, and list the relevant products on the Amazon e-commerce platform. It will also display relevant consumer reviews, making it easier for users to consume according to their personal needs.
In addition, after users ask questions, they can continue to ask questions based on the responses and search results, such as asking which products are more durable or more popular, and even evaluate whether there are any negative reviews.
Rufus' training data is based on Amazon's product information, Q&A content, and related online information. It can respond based on the content before and after the consumer inputs, and can also answer related detailed questions.
In addition to Rufus, Amazon has also previously created customizableAmazon Q chatbot, and also reportedly created a platform that can compete with OpenAI's ChatGPT and Google GeminiChatbot "Metis".
