Previously established in SeattleThe first physical bookstoreLater, Amazon plans to open two new stores in Chicago and Portland to expand the sales of e-books and physical books through online and offline integration.
Related news indicates that Amazon plans to add physical bookstores in Chicago and Portland, with the Chicago location being located near Lakeview. Earlier news also revealed that Amazon plans to open a physical bookstore in New York City in 2019.
Last year, Amazon opened its first brick-and-mortar bookstore in its headquarters in Seattle. Besides allowing consumers to browse books, it also sells its Kindle e-reader devices and accessories, and even offers a book subscription service. The company prioritizes book listings based on online bookstore ratings and reader reviews, suggesting that the books it sells in its physical store are genuinely popular with readers, rather than deliberately manipulated.
In addition to allowing readers to read books in physical bookstores, Amazon believes that this approach can also increase the rate of online e-book downloads.
