Recently launched a new low-cost e-commerce service to compete with Shein and Temu in the fast fashion marketAmazon HaulAfter that, Amazon seemed to begin persuading sellers to withdraw from Chinese e-commerce services such as Temu.
Amazon is using free advertising resources and lower commission fees as incentives to persuade sellers to withdraw from services such as Temu, thereby persuading more sellers to join its low-cost e-commerce service Amazon Haul.
In recent years, the rapid rise of Shein and Temu has had a significant impact on existing e-commerce services. Amazon has also clearly been impacted, and is hoping to attract consumers by offering similar e-commerce services that offer lower prices and a wider selection of products.
Currently, Temu uses nearly 7 million traffic times per month in the global region, surpassing eBay to become the world's second largest e-commerce service. At the same time, after its launch in September 2022, it became the most downloaded shopping service in the United States, thus greatly affecting Amazon's e-commerce service competition.
Amazon's low-cost e-commerce service, Amazon Haul, claims to provide products priced at only under US$20. The product items include daily necessities, party supplies, holiday items, gifts, as well as T-shirts, travel, handbags, 3C products, accessories, etc. At the same time, all products will be introduced by Amazon and sold through its platform, and not directly shipped by merchants in China and other regions to buyers in the United States as previously rumored.
This service can only be viewed on mobile devices, which means that Amazon hopes to clearly differentiate the Amazon Haul user group from its original e-commerce services, while also reaching more potential buyers through mobile devices.
