Amazon earlier launched its streaming music serviceAmazon Music and Twitch integration, allowing fans to interact with music creators and singers through online live broadcasts.
Due to the impact of the new coronavirus epidemic this year, many music creators and singers are unable to interact with fans through physical events. Therefore, Amazon announced that it will integrate the Twitch live broadcast function into the Amazon Music service, which will allow music creators and singers to interact with fans through online live streaming.
According to Amazon, over 1000 music creators and artists signed up on the first day of the feature's launch, and the company anticipates significant growth in the future. Fans can also set up notifications when their favorite artists are about to start livestreaming, allowing them to quickly watch their content through the livestream feature within Amazon Music.
However, Amazon's integration of Amazon Music with Twitch's live streaming functionality likely requires greater incentives for music creators and artists to use the service, otherwise it will struggle to compete with existing live streaming services. However, for those who already use Amazon Music to listen to music, the intuitive ability to watch live streams from music creators and artists with a single click will undoubtedly increase user engagement.
