Relevant news indicates that Amazon plans to launch a new food delivery service in the Indian market in March this year, and expects to attract more restaurant operators to join the cooperation with lower commission amounts.
According to BangaloreLivemint websiteThe report stated that Amazon plans to launch a food delivery service in India, charging restaurant operators only about 10-15% commission as platform service fee, which is lower than the commission rate taken by local operators Swiggy or Zomato, and may even be only half.
Amazon originally planned to acquire Uber Eats in India last year to enter the food delivery service competition in India, but with Zomato's acquisition earlier this year,Completed acquisition of Uber EatsAmazon has clearly turned to using its own resources to build local food delivery services in India.
According to relevant sources, Amazon's service is currently only available to internal employees and is being tested in a specific area of Bengaluru, India's third-largest metropolitan area. The service will be a joint venture between Amazon India and Catamaran Ventures, the venture capital firm owned by Infosys co-founder NR Narayana Murthy. It is expected to officially launch in March of this year and will be integrated with Amazon's own Prime Now service.
As for the restaurant partners, Amazon's food delivery service will initially cooperate with KFC, Pizza Hut, and local Indian operator Rebel Foods. It will then also prepare to cooperate with regional high-end restaurant chains in India to attract more users.
However, Amazon did not respond to this statement.
