The Information websiteThe report stated that Amazon is currently developing two AR glasses with different positioning, one for general consumers and the other designed specifically for logistics drivers. They are code-named "Jayhawk" and "Amelia" respectively, and may be launched as early as 2026.
Jayhawk: Consumer Edition, focusing on entertainment and lifestyle applications
The report pointed out that Amazon's AR glasses "Jayhawk" for the consumer market are expected to integrate microphones, speakers, cameras, and embed a full-color display in the single lens to achieve a more immersive information overlay experience. This design is similar to the rumored design that Meta will release at this year's Connect conference.New "Hypernova" AR device, all use single-eye display, emphasizing daily life information reminders, interaction and voice assistant integration.
Jayhawk is currently expected to enter mass production by the end of 2026 or early 2027. The technology was developed with the help of Chinese AR manufacturer Meta-Bounds. If successfully launched, it will put Amazon in direct competition with Meta, Google, Apple, and other tech companies developing AR wearables, aiming to capture the next wave of smart glasses applications.
Amelia: Dedicated to logistics drivers, improving delivery efficiency
Beyond the consumer market, Amazon is also planning to launch "Amelia," an AR glasses specifically for delivery drivers, with a focus on improving work efficiency. According to sources familiar with the matter, "Amelia" will provide route navigation, package information, and real-time display of delivery tasks without the driver having to use a phone or scanner, thereby reducing time at each stop.
This logistics-specific version may be put into internal use within Amazon as early as the second quarter of 2026. If the effect is good, there is a chance that it will be fully introduced into Amazon's distribution network to reduce manpower and time costs.
Competition in AR wearable devices is becoming increasingly fierce
Amazon is reportedly investing in the development of AR glasses, which means that the AR wearable market will become more competitive. Meta has already taken a certain lead through its Ray-Ban co-branded smart glasses and plans to launch "Hypernova", which is closer to a complete AR experience. Apple's Vision Pro, although a MR device, is also trying to seize the immersive computing market. As for Google, it is usingAndroid XR PlatformRestartSmart Glasses Project, and may usher in the next wave of smart wearable trends.
If "Jayhawk" and "Amelia" can be released as scheduled, Amazon will have the ability to deploy AR application scenarios on both the consumer and enterprise sides, and will be able to deeply integrate with the Alexa ecosystem, making the voice assistant a true 24/7 information portal.
