Amazon recently announced a useful new feature for its Alexa+ digital assistant service in its Fire TV Prime Video service. Users can describe specific scenes, lines, or character actions using natural language commands, and Alexa+ can understand and jump directly to that clip in the movie to play.
This feature was first introduced at the device and service presentation in September of this year.PreviewThe underlying technology naturally utilizes AI application features from Amazon.
Speak the lines or descriptions, and the AI will instantly understand and redirect.
Amazon says the feature allows users to say things like, "Jump to the word card scene in Love Actually," or "Jump to the scene in Ozdust where Glinda, the witch of the South, is in the Wicked," and the system will recognize and jump to that scene.
Even smarter, Alexa+ doesn't even require users to say the movie title. For example, if a user says, "Jump to the scene where John McClane says, 'Come out to the coast, we'll get together, have a few laughs,'" Prime Video will automatically recognize it and play the classic scene from Die Hard where John McClane is in the ventilation duct.
Based on X-Ray and LLM technologies
This feature is primarily powered by Alexa+'s large language model capabilities (based on Amazon Bedrock and utilizing Amazon's proprietary Nova and Anthropic Claude models), and Prime Video's...X-Ray functionThe system uses "visual understanding" and subtitle analysis to determine what is happening in each scene.
Currently, Alexa+ has indexed tens of thousands of scenes from thousands of movies on Prime Video (including content that can be purchased or rented), and Amazon plans to expand this feature to more movies and TV series in the near future.
While technically quite interesting, its practicality may be subjective for movie buffs who prefer watching movies from beginning to end. However, for users who simply want to relive specific memorable scenes, it's undoubtedly much more convenient than searching through countless videos on YouTube.
