Amazon recently adjusted itsAmazon Fresh grocery service, so that users in the United States who are not Prime paying members can also use it, or go to designated stores to pick up the goods themselves.
This adjustment is seen as a competition with fresh grocery delivery service providers such as Uber Eats or GrubHub in the United States. In addition to allowing users to shop online through Amazon's Whole Foods supermarket and have it delivered to the designated address within 2 hours, the company has also begun to cooperate with local stores and pet supply stores to match more fresh grocery shopping needs.
Prime paid membership still provides additional preferential services, including free shipping for purchases over $100, and occasional discounts when shopping at channels such as Amazon Fresh and Whole Foods.
In addition to adjusting its Amazon Fresh grocery service, Amazon recently remodeled its three physical Amazon Fresh grocery stores in Pasadena, Irvine, and Woodland Hills, Los Angeles, offering over 2000 domestic or private-label products. Amazon has also partnered with Krispy Kreme to sell donuts, hoping to attract more consumer opportunities by offering affordable products that are more in line with the daily needs of local residents.
At the same time, consumers can also discover new products or discount information on various products through Amazon's new smart shopping cart Dash Cart during the shopping process. They can also complete checkout directly in the shopping cart, thereby reducing the traditional checkout queue problem.
Elsewhere, Amazon is also preparing to offer online shopping package pickup and return services through channels such as Amazon Fresh and Whole Foods during the upcoming Christmas shopping season, allowing consumers to shop more conveniently and even obtain coupons that can be used in channels such as Amazon Fresh and Whole Foods, thereby promoting more channel consumption opportunities.
In addition, Amazon's previously launched palm print recognition technology will also be used in more than 500 Whole Foods supermarkets in the United States, allowing consumers to complete checkout faster.
In recent adjustments, Amazon continues to conceive of a complementary model between online channels and physical stores, hoping to create a new shopping experience and compete with other e-commerce service providers. It also hopes to find a future e-commerce application development model.
