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Alibaba launched the "Qianwen" app and incorporated the Qwen3-Max model, claiming it ranks among the top three in global performance and benchmarking against ChatGPT 5.1.
Fully integrating e-commerce, payment, and local services, offering all functions for free, creating a one-stop AI portal, and connecting with Alibaba's ecosystem services.

Author: Mash Yang
2025-11-17
in App, Market dynamics, Life, network, software
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Alibaba announced a comprehensive upgrade of its existing personal assistant app, "Tongyi," to...The brand new "Qwen" AppThe app is open for public testing starting today. It will be powered by Alibaba's Qwen3-Max model, which is touted as one of the top three most efficient systems globally. The official statement explicitly states that its performance will be "comparable to ChatGPT 5.1". Its real core advantage lies in using an AI chatbot as a unified entry point to fully integrate e-commerce, travel, payment, and local services within the Alibaba ecosystem.

Equipped with Qwen3-Max, supporting multimodal and expert scheduling.

Alibaba's Qwen open-source model series has received much praise from the global developer community. The newly launched "Qianwen" App not only supports long text processing of "tens of millions of words" (such as translation, writing, and summarizing), but also has powerful multimodal interaction capabilities, including object recognition, image editing, and image-to-video conversion.

The official statement also points out that Qwen3-Max can automatically schedule vision and programming "expert models" to handle more complex tasks.

Core Advantage: Integrating with the Alibaba ecosystem to achieve a one-stop AI assistant

However, the biggest differentiating advantage of the "Qianwen" App lies in its deep integration into Alibaba's vast service ecosystem. This is also a strategy that extends from Alibaba's past enterprise-end application foundation of "AI models + cloud services".

With the launch of "Qianwen", services within the Alibaba ecosystem, such as e-commerce (Taobao/Tmall), travel (Gaode/Fliggy), payment (Alipay), and local services (Ele.me/Koubei), will be integrated by AI.

This means that users will be able to perform more complex cross-app tasks directly through the chatbot entry point in the future, such as:

• Compare prices across platforms while shopping.

• When planning your travel route, complete the ticket purchase or reservation simultaneously.

• When using the expense tracking feature, AI can proactively display relevant financial advice.

Full functionality will be made free, with a target of over 100 million daily active users.

Alibaba has pledged that the "Qianwen" app will be offered with all features free of charge.

Considering the massive user base already established within Alibaba's ecosystem and the widespread adoption of the Qwen model among developers, it seems not far-fetched that the "Qianwen" App will eventually surpass 100 million daily active users (DAU).

Tags: AlibabaQwenThousand QuestionsGeneral meaningAlibaba
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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