"Democratizing the latest technologies" has always been a key strategy for ASUS's success in market share. At COMPUTEX 2026, in addition to flagship-level innovative technologies, we also clearly saw ASUS actively bringing high-end specifications, especially AI computing capabilities, down to the existing mainstream consumer and commercial markets on a large scale.
First, ASUS's flagship Vivobook series, targeting students and general working professionals, has received a significant update. The NPU computing chip, previously only found in high-end models, has officially become a standard feature in the Vivobook series this year.
This means that "AI PCs" are no longer the exclusive domain of high-budget users. The general public can easily enjoy the benefits of hardware-level AI, such as blurred video backgrounds, real-time voice noise reduction, and longer battery life management, truly realizing the vision of "AI democratization".
In the realm of gaming PCs designed for everyday life, the TUF Gaming series, known for its high cost-performance ratio, is also present.
This year's flagship TUF Gaming A14 and A16 models, while branded under ASUS, still demonstrate meticulous attention to gaming performance tuning. The biggest upgrade lies in the redesigned cooling module. ASUS has significantly increased the number of heat pipes and optimized the internal airflow, ensuring that these two mainstream gaming laptops maintain extremely stable performance even under heavy loads from prolonged AAA game play, further solidifying their competitive advantage in the mainstream gaming market.
While no entirely new ProArt product line update was launched this year for professional videographers and 3D animators, the ProArt P16 Ultimate Mobile Workstation, with its significantly improved performance, was introduced.
The ProArt P16 is equipped with the latest AMD Ryzen AI processor, providing powerful multi-threaded rendering capabilities. Its most valuable asset lies in the seamless integration of hardware and software: the newly upgraded ASUS Dial physical drawing knob offers a more refined tactile feel, coupled with a Calman-certified OLED touchscreen and the dedicated ProArt Creator Hub software, allowing creators to manage color and adjust performance in the most intuitive way.
Finally, in the commercial market, the ExpertBook B9 and B5 continue the design philosophy of "ultra-lightweight" and "rock-solid." The new models use more advanced lightweight alloy materials, further reducing the luggage burden for frequent business travelers.
Regarding cybersecurity, which is of utmost importance to enterprises, the new ExpertBook features enhanced TPM security chip and multi-biometric authentication technology, along with ASUS's proprietary enterprise management software (ASUS Control Center, etc.), providing enterprise IT administrators with a more robust and easier-to-deploy security network, demonstrating ASUS's commitment to the commercial sector.
