To be determined in the first half of this yearEnd of cooperation with FIFA International Football Association, and starting next year, the name of its football game will be changed to "EA Sports FC". Earlier, EAAnnounceContinue to renew the multi-year exclusive cooperation agreement with the National Football League (NFL).
In addition to its 30-year partnership with FIFA, the International Football Federation, EA has also been cooperating with the NFL for about 30 years and has continued to launch the "Madden NFL" series of games to attract more support from fans who love American football.
The Madden NFL series has attracted significant player support in the past, so EA anticipates that continued collaboration with the NFL will allow it to leverage the events to create further game development opportunities. This is particularly true given that NFL viewership has more than tripled in recent years, and live streams of the games on EA's Twitch and YouTube channels have also attracted numerous fans. Therefore, continued collaboration with the NFL will drive even greater market benefits for the games offered through these events.
As for the announcement earlier this year that EA was ending its partnership with FIFA, EA will continue to market its football games under the name "EA Sports FC" and retain the gameplay mode of the "FIFA World Cup" series, which will include more than 1 players, more than 9000 teams, nearly 700 stadiums and 100 leagues. In addition, it will maintain exclusive partnerships with national leagues such as the Premier League, La Liga, Bundesliga and Serie A.
